Today Facebook pages are as important as any other active arm in a company, especially for a new startup. With new visibility policies of Facebook there is a lot of discontent among the users due to declined visibility.
There are a lot of common sense ways out in the internet that most
people should have figured out for themselves already, but it’s
surprising how many miss these points and then struggle to understand
why their Facebook page is listing badly and at risk of sinking under a
mire of mediocrity. There are many ways to focus on enhancing the popularity of your page:
Keep it professional: Try to be likeable but avoid
being childish and too eager to gain attention. Your Facebook page must
reflect the essence of your company. Keep it to the point, professional
and to the point.
Post regularly but not too often: People like to use
Facebook mostly to connect with their friends. Nobody would like to have
his/her timeline filled with your posts. So key is to post regularly
but not too often.
Use images and videos: Everyone loves visuals!
Post at best time of the day: Target the audience and
post at that point of the day which is best suited for them. If you are
targeting working class people, weekends and evenings should have more
frequent posts. If you are targeting teenagers 8-12pm is the best time
to spread the word.
Promoted post:
If you are really concerned about growth of your page and you won’t
mind spending little chunk of money. You can increase the visibility of
your posts by promoting them via the news feed.
Connect to your audience: Emphasis on getting feedback
from your audience. Run contests, reply on their comments and make them
feel like a part of your vision.
Grammar policing and avoiding plagiarism: No alibis!
Good Luck
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